Dermatologist
Achieving 60% Organic Growth and Positive ROI Through Digital Excellence
Client Overview
AK Derma Care Clinic is a specialized, patient-focused dermatological practice offering a wide range of services, from routine skin checks to advanced cosmetic and medical treatments. Operating in a competitive local healthcare market, the clinic required a strategic digital partner to overcome stagnant patient acquisition rates and establish a dominant, authoritative online presence.
The Challenge
Prior to our partnership, AK Derma Care Clinic faced significant digital roadblocks:
- Poor Digital Foundation: The existing website was dated, lacked technical SEO optimization, and was not effectively converting visitors into appointments. This hampered search engine visibility.
- Stagnant Organic Traffic:clinic was losing market share in The local search, resulting in low organic traffic and minimal new patient discovery.
- Inefficient Paid Spend: Paid advertising efforts on platforms like Google and Facebook were running without clear objectives or precise tracking, leading to wasted ad spend and an unmeasured Return on Investment (ROI).
- Limited Local Visibility: The clinic's local SEO presence, specifically on Google My Business (GMB), was under-optimized, causing them to miss out on high-intent local map pack traffic.
The Solution: A Multi-Faceted Digital Strategy
We implemented a comprehensive, performance-driven strategy focused on creating a robust digital foundation, maximizing organic reach, and ensuring profitable patient acquisition through targeted advertising.
1. Foundation Rebuild: SEO-Optimized Website Development
We designed and developed a brand-new website with Search Engine Optimization (SEO) as the core foundation. The site was built for speed, mobile responsiveness, and intuitive navigation. Crucially, the content architecture was structured around key dermatological services and local search terms, ensuring immediate crawlability and indexing by search engines.
2. Local Dominance: Google My Business (GMB) Optimization
Recognizing that local search is paramount for a clinic, we executed a deep GMB optimization strategy:
- Standardizing business information (NAP consistency).
- Optimizing service descriptions and categories.
- Implementing a continuous strategy for generating and responding to patient reviews.
- Utilizing GMB Posts to highlight seasonal services, new treatments, and operating hours, significantly boosting local search visibility.
3. Performance Marketing: Conversion-Focused Paid Campaigns
We restructured the clinic’s paid advertising efforts on Google Search and Facebook/Instagram. The campaigns were shifted from awareness-focused to conversion-focused, utilizing clear calls-to-action (CTAs) and dedicated landing pages. Precise tracking mechanisms were put in place to monitor Cost Per Acquisition (CPA) and ensure profitable spend.
4. Organic Growth: Content and Technical SEO
A continuous content strategy was implemented, targeting high-value informational and transactional keywords relevant to skin health and procedures. Technical audits were performed monthly to ensure the site maintained excellent performance scores, cementing its position as an authority in the local dermatology space.
Key Results & Impact
The combined strategy delivered powerful, measurable results across all digital channels, successfully connecting AK Derma Care Clinic with more qualified patients.
| Metric | Achievement | Impact |
| Organic Traffic | 300%traffic Increase in 12th month | The new SEO-friendly website and content strategy resulted in a surge of visitors seeking dermatological services, establishing the clinic as a top resource in the region. |
| Patient Flow | 400% Increase in 12th month | The growth in high-intent organic and local traffic translated directly into a substantial increase in booked appointments and new patient consultations. |
| Paid Campaign ROI | 5 X Positive Return on Investment (ROI) | By optimizing targeting and tracking, every dollar spent on Google and Facebook advertising delivered a measured positive return, ensuring a profitable and scalable patient acquisition channel. |
| Local SEO Visibility | Top 20 profitable keywords rank organically and 300% increase Profile interactions | Through dedicated GMB optimization, the clinic achieved consistent visibility in the local map pack for target services, driving high-quality consultation calls and foot traffic. |
Conclusion
By addressing the foundational website issues, optimizing for local search, and driving highly efficient paid campaigns, we successfully transformed AK Derma Care Clinic’s digital presence. The 60% increase in organic traffic and the positive 5x ROI on paid media demonstrate the power of an integrated digital strategy that prioritizes measurable results and sustainable, profitable growth. AK Derma Care Clinic is now well-positioned for continued expansion in the highly competitive healthcare sector.
The outcome is clear: A stronger digital foundation directly translates to increased patient flow and a profitable marketing investment.
